Your AI-generated prototype is probably not a prototype yet
We’ve started calling AI-generated interfaces “prototypes.” Most aren’t. They’re proof that an interface can be built but not proof that an experience works.
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A collection of product design work, systems thinking, and digital products built at the intersection of technology and visual design.
Work archive
B2B Store Launchpad | Discounts, cart & checkout optimisation
The project introduced support for all major discount types, including Product Discounts, Cart Discounts, Discount Codes, Direct Discounts, and Recurring Order Discounts, while significantly improving the clarity and usability of the order summary experience. The work focused on helping business buyers better understand pricing, savings, taxes, shipping costs, and applied promotions throughout the purchasing journey.
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Oakamo
A distraction-free reading app designed to help people save, organise, and revisit meaningful content.
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Redstor: free trial onboarding & customer dashboard
Redstor provides cloud backup, disaster recovery, and data management solutions for businesses. As part of the product growth strategy, I designed an end-to-end onboarding journey that allowed users to start free trials without assistance from the sales or technical teams. The project included the complete trial registration flow, account creation process, payment setup, confirmation states, and a customer dashboard where users could manage their profile, active products, and billing information. The goal was to simplify a previously manual process while creating a scalable experience that improved customer autonomy and reduced operational overhead.
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Antonino's | Brand identity, design system & e-commerce
Created the complete digital identity for Antonino's, an Italian food brand specialising in authentic Neapolitan pizza products. The project included brand strategy, visual identity, design system creation, responsive e-commerce design, and the development of a scalable digital experience that reflected the authenticity and craftsmanship of the brand.
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KCAS Bio | Design system and researcher finder experience
Designed a scalable design system and researcher discovery platform for KCAS Bio, helping life-science professionals find relevant experts, access specialised content, and navigate complex scientific information through a consistent and accessible digital experience. The project combined UX strategy, responsive design, component systems, content architecture, and advanced search experiences across multiple touchpoints.
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Enfuce | Design System & Card Programme Builder
A design system and digital experience initiative for Enfuce, focused on creating a scalable component library, responsive marketing platform, and interactive card programme builder that simplified complex payment product configuration for enterprise customers. The project combined UX strategy, information architecture, responsive design, component systems, and conversion-focused experiences across multiple digital touch points.
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Proton Contact | Marketing Website UX/UI Redesign
A UX/UI redesign concept for Proton Contact, focused on creating a high-converting marketing website that clearly communicates product value, improves user engagement, and encourages account creation through a structured user journey and conversion-focused experience. The project combined user journey mapping, information architecture, wireframing, heuristic evaluation, responsive design, and KPI planning to ensure both user needs and business goals were addressed throughout the design process.
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Transmission | B2B Agency design system & website framework
Transmission needed a modern digital presence capable of showcasing its services, expertise, people, and work while maintaining consistency across multiple pages and future content initiatives. The project began with information architecture and content strategy workshops to define key user journeys, business goals, and content requirements. From there, a structured design system was developed, including foundations, reusable components, responsive layouts, and scalable page templates. The resulting framework enabled the creation of a cohesive website experience that balanced strong creative direction with long-term scalability and maintainability
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HP Eloqua | Design system for scalable experiences
The project focused on establishing reusable UI components, responsive patterns, and shared design principles that enabled teams to create cohesive experiences while reducing duplication and design debt.
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SmartNote | iOS Voice-first note taking app
The project explored how speech-to-text technology, wearable devices, and streamlined workflows could reduce friction when recording, organising, and revisiting notes.
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EY | MTD Compliance Landing Page
The project focused on transforming complex regulatory information into a clear, engaging experience that encouraged users to explore content, understand the value of EY's solutions, and request a product demonstration.
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Mountaize's shop
A collection of original illustrations and merchandise inspired by nature, technology, travel, and everyday curiosity.
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Colabrodo | UI Audio Web Player
The project focused on simplifying content discovery, improving playback controls, and creating a seamless experience across desktop and mobile devices.
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Besoft | UX/UI Website
The project combined branding, UX, and UI design to make products easier to discover while enabling customers to access menus quickly through QR codes and NFC technology.
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Affinity is free forever. What is the Canva’s strategy?
A UX and business & strategy look at how Canva’s is redefining value in the creative software market.
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eCommerce inclusive for all: Accessibility best practices
Building digital experiences accessible for all is not only the right thing to do...
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