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HP Eloqua | Design system for scalable experiences

A design system initiative created for HP Eloqua to improve consistency, scalability, and efficiency.

The project focused on establishing reusable UI components, responsive patterns, and shared design principles that enabled teams to create cohesive experiences while reducing duplication and design debt.

Project metadata

Type
Project
Role
UX/UI Designer
Industry
B2B
Date
July 2023
Timeline
1 month

Problem

As digital products and marketing experiences expanded across channels and devices, inconsistencies in UI patterns and visual language created inefficiencies for both design and development teams.

Challenge

Create a scalable design system that unified visual styles, reusable components, and responsive behaviours while supporting multiple teams, content types, and customer touchpoints.

Outcome

Developed a structured design system that improved consistency across experiences, accelerated design workflows, and provided a foundation for scalable product and marketing initiatives.

C More work

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