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EY | MTD Compliance Landing Page

A B2B landing page designed for EY to promote Making Tax Digital (MTD) compliance resources and support lead generation efforts.

The project focused on transforming complex regulatory information into a clear, engaging experience that encouraged users to explore content, understand the value of EY's solutions, and request a product demonstration.

Project metadata

Type
Project
Role
Product Designer UX/UI
Industry
B2B
Date
May 2023
Timeline
2 weeks

Problem

Businesses needed guidance to navigate upcoming Making Tax Digital (MTD) requirements, but complex tax and compliance information can be difficult to understand and engage with online.

Challenge

Design a landing page that simplified complex regulatory content, communicated the value of EY's Global VAT Reporting Tool, and encouraged potential customers to engage with educational resources and request a demonstration.

Outcome

Created a content-driven landing page that combined clear information architecture, engaging visual design, and strategic calls to action to support lead generation and improve access to MTD compliance resources.

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