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Enfuce | Design System & Card Programme Builder

A design system and digital experience initiative for Enfuce, focused on creating a scalable component library, responsive marketing platform, and interactive card programme builder that simplified complex payment product configuration for enterprise customers. The project combined UX strategy, information architecture, responsive design, component systems, and conversion-focused experiences across multiple digital touch points.

Project metadata

Type
Project
Role
Product Designer UX/UI
Industry
B2B
Date
June 2023
Timeline
3 months

Problem

Enfuce needed a scalable digital foundation that could support marketing, product communication, and lead generation while presenting complex payment card solutions in a clear and approachable way. The existing experience required a more consistent visual language, reusable components, and a simpler way for customers to understand and configure card programme offerings.

Challenge

Create a flexible design system capable of supporting multiple marketing pages and digital products while reducing design inconsistencies and improving usability. The solution also needed to simplify a highly complex payment product offering through an intuitive configuration experience that guided users toward relevant solutions and contact opportunities.

Outcome

Delivered a scalable design system and conversion-focused digital platform that improved consistency across marketing experiences, accelerated future design work, and simplified the communication of complex payment products through an interactive card programme builder.

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