Get in touch

Proton Contact | Marketing Website UX/UI Redesign

A UX/UI redesign concept for Proton Contact, focused on creating a high-converting marketing website that clearly communicates product value, improves user engagement, and encourages account creation through a structured user journey and conversion-focused experience. The project combined user journey mapping, information architecture, wireframing, heuristic evaluation, responsive design, and KPI planning to ensure both user needs and business goals were addressed throughout the design process.

Project metadata

Type
Project
Role
Product Designer UX/UI
Industry
B2C
Date
March 2024
Timeline
1 week

Problem

Potential users needed a clear understanding of Proton Contact's value proposition, features, and privacy-focused approach before creating an account. Existing content structures and user flows presented opportunities to improve clarity, engagement, and conversion.

Challenge

Design a marketing experience that balanced product education, trust building, and conversion while maintaining consistency with Proton's visual identity and design system. The solution needed to support multiple stages of the customer journey, from awareness and evaluation through to account creation.

Outcome

Delivered a conversion-focused marketing website concept that aligned with Proton's privacy-first brand, improved content structure, clarified product messaging, and established a measurable framework for evaluating business and user success after launch.

C More work

Related projects

B2B Store Launchpad | Discounts, cart & checkout optimisation
Project B2B SaaS Ecommerce Storefront Checkout Cart Experience Pricing & Promotions UX Design UI Design Design System Enterprise Responsive Design Product Strategy Conversion Optimisation commercetools Launchpad

B2B Store Launchpad | Discounts, cart & checkout optimisation

The project introduced support for all major discount types, including Product Discounts, Cart Discounts, Discount Codes, Direct Discounts, and Recurring Order Discounts, while significantly improving the clarity and usability of the order summary experience. The work focused on helping business buyers better understand pricing, savings, taxes, shipping costs, and applied promotions throughout the purchasing journey.

View Project
Redstor: free trial onboarding & customer dashboard
Project UX Design UI Design Product Design SaaS B2B Dashboard Design Onboarding Experience Customer Experience Growth Design Figma

Redstor: free trial onboarding & customer dashboard

Redstor provides cloud backup, disaster recovery, and data management solutions for businesses. As part of the product growth strategy, I designed an end-to-end onboarding journey that allowed users to start free trials without assistance from the sales or technical teams. The project included the complete trial registration flow, account creation process, payment setup, confirmation states, and a customer dashboard where users could manage their profile, active products, and billing information. The goal was to simplify a previously manual process while creating a scalable experience that improved customer autonomy and reduced operational overhead.

View Project
Antonino's | Brand identity, design system & e-commerce
Project

Antonino's | Brand identity, design system & e-commerce

Created the complete digital identity for Antonino's, an Italian food brand specialising in authentic Neapolitan pizza products. The project included brand strategy, visual identity, design system creation, responsive e-commerce design, and the development of a scalable digital experience that reflected the authenticity and craftsmanship of the brand.

View Project